Cadburys Communication Campaign :: Business Management Studies

Cadburys Communication Campaign Segment B-Communications battle The item I have decided for this correspondences battle is Cadburys. Cadburys is a current item which comprises of numerous various sorts of chocolates. The organization is focused on all ages however generally youthful grown-ups and kids. Cadburys are supported by much organization however one of their primary patrons is Coronation Street. â€Å"Coronation Street is the most watched program on UK Television; it has a multi year family and arrives at more than 15 million family units, albeit various potential admirers were referenced it was Cadbury who approached with a  £10 million bundle to make a sponsorship which has set the benchmark for communicate sponsorship in the UK.† quote taken from the Cadbury site. As you can see Cadbury have one of the greatest sponsorship bargains and with this it permits the organization to improve their name and notoriety. One battle which Cadbury have just utilized was a banner crusade the banners they utilized resembled this: Banner Campaigns Here are three banners you will have seen making the rounds this mid year. Picture of Happiness Comes from Within banner Picture of Let Your Happiness Bubble Over posterImage of The way to Happiness is cleared with Mint Chips banner As should be obvious from the banners, with this Campaign Cadbury attempted to promote their various assortments of dairy milk rather than simply the unique dairy milk. While setting up a correspondences crusade, the business needs to set destinations which may include: Educating  · For Cadburys to educate general society about this item, they need to mention to the open what general society is and what it contains. Convincing  · When individuals catch wind of this item they probably won't take any notification so one of the organizations goals is to convince the general population to purchase this. This should be possible by putting making the chocolates stick out against the others in the market. Reminding  · As there are such a significant number of different business out there on the planet individuals might overlook that your item exist, so once in a while the open need

Britney Spears. by Britney Spears free essay sample

Ok, Britney Spears. Where do I at any point start? A great many people think she isn't capable or that she is a horrible mother or that she is one of the most exceedingly awful good examples. Be that as it may, none of these things matter to me. Indeed, a portion of the choices that she has made aren't right, yet by what other method would you say you should learn? A large portion of the specialists nowadays don’t have numerous abilities, however what is important is their main event with their gifts. Do they love doing what they do? Do they value their fans? I accept that these are on the whole factors which matter with regards to a melodic entertainer. In the wake of going to her show, Britney Spears addressed â€Å"yes† to the entirety of my inquiries. At the point when my mother revealed to me we got tickets, I cried. Obviously, we held up until the last moment to get tickets, so this was significantly all the more a rush for me. We will compose a custom paper test on Britney Spears. by Britney Spears or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In any case, that was just the start. While in transit to the show, there was heavily congested traffic for a significant distance. The second I escaped the vehicle, I heard individuals reciting, I saw individuals spruced up and I promptly realized I was at long last there. Entering the venue the clamor just got stronger and stronger with each progression I took. The lines at the show were crazy. I’ve never been to an increasingly swarmed or clogged spot previously. Yet, you can simply feel bliss and cheerful moods in the breeze of the air. At long last, when I got to my seats I felt the adrenaline travel through my veins. The lights went off, and she showed up. The primary tune started. Toward each path I looked, I saw fans shouting, singing, snickering, and making the most of her show. The techno-like beats out of sight impacted and her insane verses simply made me need to get up and move. At the point when I move, nothing holds me up. I disregard this present reality and si mply let free; and that’s what her music does to me. At the point when she began to move and sing, I moved and sang with her, alongside the remainder of the group. For each unique outfit she changed into and each scene change that was organized, I whipped out my camera to ensure I would have a memory of it. I recollect the couple sitting close to me continued taking a gander at me and grinning to my mom since they understood the amount I valued the seats. They weren’t the best seats on the planet, however it was a Britney Spears show! At the point when she played out her last melody and vanished, the group went insane to express gratitude toward her for her magnificent show. At the point when the lights didn’t go on, that’s when I went insane, in light of the fact that I knew they’re would have been a reprise. She expressed her final words and her farewell was waved. I will always remember that day, the day I went to a Britney Spears show.

Start Growth Hacking What, Why and How

Start Growth Hacking What, Why and How © Shutterstock.com | alphaspiritAs an entrepreneur or marketer, you may have heard about “Growth Hacking” and are keen to know what it is all about. In this article, you’ll learn 1) what growth hacking is, 2) some growth hacking strategies, and 3) examples of growth hacking.WHAT IS GROWTH HACKING?HistoryThe credit for coining the term “Growth Hacker” goes to Sean Ellis, who used it in a blog post in 2010. Sean Ellis is the CEO and maker of Qualaroo and a start-up investor in Silicon Valley. Though it may be a new term, it is being used more and more by technology marketers. A lot of the tactics utilized in growth hacking have been present for a long time.Sean was forced to come up with the new term because of his frustration when he was recruiting replacements for himself.Sean had assisted some internet companies in achieving considerable growth. Of those companies, a few were in possession of an IPO. In spite of all this, Sean was the go-to man for the valley whenever the y wanted to expand their user base. He would receive payment and equity in return for his services.In essence, Sean’s role turned into a one-man growth shop, establishing processes, mindsets and systems that could be safeguarded following his departure. Ultimately, he would turn over the keys for his growth machine to another person, and he would proceed off into the sunset. That’s what his plan was and that’s where the problems began.In his search for a replacement, he would frequently receive résumés that were not relevant. The résumés listed marketing degrees and marketing experience but still lacked something. Sean was aware that the type of strategies he utilized was not a representation of the conventional playbook utilized by traditional marketers. In addition, if the hires were given responsibility, they would not be an appropriate fit.The focus of a traditional marketer is quite broad and though his skill set is highly valuable, it is not as essential in the teeth ing days of a startup’s life. The initial period of a startup does not require someone to develop and supervise a marketing team or set up a strategic marketing plan to accomplish corporate aims or supervise outside vendors or engage in a lot of the other jobs that marketers are expected to do.In the early phase of a startup, one thing that is definitely required is “growth.”Sean wanted marketers. He got them. So Sean modified what it was he asked for. His watershed blog post was entitled “Find a Growth Hacker for Your Startup.” Thus the phrase “growth hacker” came into being. Andrew Chen made the term available to a bigger audience in a blog with the title “Growth Hacker is the new VP Marketing.” In this blog post, he defined the phrase and utilized Airbnb’s incorporation of Craigslist as example.What is Growth Hacking? Who is a Growth Hacker?In his post, Sean Ellis defined a growth hacker as a person for whom the real north is growth. Everything the person does is closely evaluated by its possible effect on scalable growth.According to Andrew Chen, growth hackers are a blend of coders and marketers. They are the ones who view the conventional question of how to win customers for their product with these answers â€" landing pages, A/B tests, email deliverability, open graph and viral factors.Aaron Ginn provided another definition for growth hacker in 2012 on TechCrunch. According to his definition, growth hacking is a mindset of data, curiosity and creativity. The key characteristic that a growth hacker possesses is creativity. He looks beyond SEO or AdWords for distribution. This marketing professional looks for a tactic within the constraints of a repeatable yet scalable technique for growth, inspired by data but driven by product. He lives at the point of intersection of product, data and marketing. The ultimate objective of all growth hackers is to develop a self-perpetuating marketing machine with the ability to reach millions on its own.Other more elaborate definitions/discussions pertaining to growth hacker/growth hacking are given below:In the era of Web 2.0, growth hacking came to be known as the modern method to reach a market and propagate an idea. In contrast to classical marketing which is usually an interruption to the day, the method of “growth hacking” calls for “pull.” The growth hacker comprehends user behavior and offers value immediately to convince. He makes messaging an essential aspect of the “thoughts” and “lives” of users. He leverages across disciplines, collecting insights from gamification and behavioral economics to determine the right message to attract users or bring them to the company’s side.Growth hacking is a kind of marketing that utilizes creative campaigns, analytics, social media and organic PR to acquire exposure for a brand. The approach has gained popularity owing to its low expense innovative approach when compared to conventional methods â€" particularly f or tech start-ups who don’t want to or are unable to finance marketing campaigns associated with a huge budget.The growth hacker is an IT expert who utilizes elements of market research and marketing, in addition to technical and technology strategies, to offer marketing solutions to employers or clients. Here, the utilization of the word “hacking” suggests a utilization of technology and logic processes toward a particular end aim, in this case, retention of customers and sales.Growth hacking blends engineering principles with marketing principles to develop more precise marketing tactics.Whether or not you have a limited budget for marketing, growth hacking will help you tap into innovative and non-traditional techniques of gaining exposure and therefore triggering growth.GROWTH HACKING STRATEGIESLet’s look at some ways to practice growth hacking. © Flickr | Bill RiceBegin a BlogA blog is a necessary tool in the toolbox of a growth hacker. That doesn’t mean you must stop with a blog. What is required is an all-out content marketing effort. The fuel of growth hacking is content. Whether you opt for blogging, infographics, SlideShare or Instagram, content is important.The more adept you are at developing content, promoting it and maintaining an amount of content, the more skilled you’d be at growth hacking. The customers of today want content. Whether or not they decide to convert depends on the content they read.Harvest Email AddressesThe social media rage is exaggerated. The top lead generation technique is email. Email is associated with three times more active users when compared to all users of social media taken together. It is also 40 times more powerful than Twitter and Facebook, has a purchase potential three times that of social media and attracts 17 percent higher orders. Email continues to grow even though it is quite an old digital marketing medium.An easy way to expand your email list is to provide your website with an email opt-in form. Alternatively, you can utilize a pop-up for utmost email harvesting.Influencer MarketingInfluencer Marketing is a term that refers to targeting an entity within your niche or industry, an entity that has already proved itself as an authority and already gained a huge audience that has faith in it. © Flickr | Stefano MaggiInfluencer Marketing is a great strategy to utilize to get ahead. It helps you to effectively forego all the slow-moving aspects of SEO and social media marketing.Wondering how to apply this in real-time? Suppose you were marketing a self-improvement website. Your target may be a major influencer associated with that field, such as Dave Asprey or Tim Ferriss. After you find your target, engage in any of the following:Design content which you feel would suit their audience after which, you share the content with them;Show yourself willing to work for them;Sponsor them.Whichever step you choose of the three, your objective is to get them to name your brand in interactions with their huge audience, or post your link. By getting them to do so, you will get exposure to many hundreds or thousands of people with just one post, possibly getting yourself an immense number of fans and subscribers overnight.The great thing about influencer marketing is that you don’t have to develop your own audience. With hardly any effort on your part, you gain from direct access to the influencer’s audience.Social Marketing with Fantastic ContentFor the most part, content marketing has to do with slow burn. The majority of marketers utilize this strategy to gradually develop an increased following and more credibility with their audience. After establishing a reputation for themselves as experts and thought leaders, they would find themselves in a suitable position to begin selling things.As an alternative, social bookmarking may be blended with content marketing so as to get immediate outcomes. To get this done, you have to think of a distinct concept for a blog post or article. Preferably, you need to know which target audience you are aiming at when you write. You should be aware of how to attract that target audience.The title of your content should have an emotional hook. It should guarantee something different/unique from other websites.Utilize Scalab le TacticsBegin small, whichever tactic you wish to execute. The tactics that become popular gain speed on their own and take you to better conversion rates. The important thing to remember is to ensure you are in possession of the infrastructure required to accommodate growth to prevent back-end difficulties from decelerating the momentum.Social media businesses are a fantastic example of scalable efforts with the latent ability to skyrocket to great heights. Facebook began small, but utilized various tactics including sharing techniques, in addition to a model for recruiting new engineers, for the upkeep of the platform, and to create a scalable and viable plan that provided sustenance for its growth.Double-Sided ReferralsAfter it came out, DropBox had to deal with a major problem: their early pay-per-click test had a colossal $233-388 expenditure per asset for each new customer. However their life time value (LTV) was $99. At that point, they executed a referral program. The prog ram involved inviting a friend so that both gained from additional free space.The outcome: a hundred thousand registered users increased to 4 million registered users in the span of only 15 months. The percentage of increase was a whopping 3900 percent.Smallest Number of Landing PagesMinimal landing pages are a fantastic solution for single-action programs such as capturing email addresses. The information offers endless possibilities such as putting them on an email drip bandwagon.The most important benefit of minimal landing pages is that they are highly useful for quick iteration. If development of the desired landing page requires considerably less time than that of a long form page, your iteration rate and A/B testing would soar.Post on Product HuntRyan Hoover may have started Product Hunt as a side project never expecting it to become one of the biggest startups in 2014, but it did. Product Hunt brings out interesting, new products each year. If your product gets featured on t he daily list, you can expect a considerable outcome on your starting user base. The number could potentially be in the range of several thousand users.There’s more. Should your product be interesting enough and you lucky enough, major influencers and the press would share it with their corresponding audiences, increasing the number by at least 10 times.Comprehend Your Data WellThe focus of growth hacking is obsessively on data. Data is the guide in the growth-hacking milieu. It is essential that you comprehend Key Performance Indicators (KPIs), multi-variate testing, LTVs, CACs (Customer Acquisition Costs), viral coefficients and other kinds of jargony metrics.An increasing number of analytics establishments are streamlining and bringing out data through methods that provide food to the growth-hacking engine. Aggregate data on its own, is somewhat worthless. From the time you begin to really comprehend your data, you would be in a better position to start growth hacking.Data is n ot necessarily about numbers. It is information. You require customer information (kissmetrics), customer acquisition data (colibr.io) and content performance information (Buzzsumo) in addition to other actionable data.Only Google Analytics is not enough anymore. Go a bit deeper by utilizing an analytics platform that comprehends your data in actionable modes.EXAMPLES OF GROWTH HACKINGAirbnbThis website assists with vacation leasing between peers. Airbnb has expanded into a billion-dollar business. In the beginning, it utilized a potent email campaign in the initial growth hacking stage which aided in propelling the website to the next stage of success. This was followed by another brilliant move having to do with Craigslist spam. The website utilized Craigslist to locate listings of houses available for rent and approached the renters, trying to convince them to put up their ads on Airbnb instead. This step quickly helped the website gain thousands of users. In addition, the networ k became viral almost immediately. It can thus be seen that you cannot underestimate how much you can gain from leveraging an already-existing network. However, do keep in mind that you would not want to overlap with an establishment that is presently in close competition with you.TwitterWhen Twitter initially began, it had plenty of quick publicity. Thousands of people were signing up and sharing with their friends through social networks and blogs. However, continued utilization of the product, in due course, was not permanent. Twitter’s large audience seemed to sign up, fiddle with their account for a small number of days never to log into their account again. The company then made a decision to invest in their very product rather than trying to convince their users to return by way of special offers.The social media platform started performing comprehensive testing on the interface and user experience, followed by reconstruction of the whole system on the basis of information they collected from the tests.Twitter was able to learn many diverse things with respect to its users â€" one thing being that if users, on their first ever day on Twitter chose 5 to 10 accounts to follow, there was a far greater possibility of them becoming long-term users. The reason for this is that once they’ve chosen accounts that appeal to them, there is more investment in their account from their side.Those users who signed in without communications with others logged off without seeing the value latent in the network. Twitter went on altering their system so as to assist users with immediately getting personal benefit from their Twitter account and rapidly witnessed a considerable soar in success.FacebookThis social media giant utilized email notifications to inform people when a person known to them included them in a tag in a photo. With approximately 75 percent click-through rates, it is quite obvious how this masterly utilization of must-see-my-face frame of mind and h uman curiosity brought great gains for the platform. Image credit:  Flickr | Bill Rice under Attribution 2.0 Generic, Flickr | Stefano Maggi under Attribution-NoDerivs 2.0 Generic.

Behind The Beautiful Forevers By Katherine Boo - 2015 Words

Behind the Beautiful Forevers by Katherine Boo is a documented version of life in a Mumbai slum. The â€Å"story† revolves around the life, death, and hope in the undercity of Annawadi. The book thrusts the reader into the hidden worlds behind the lavish living of the rich and into the lives of people that are impossible to forget. Originally published February 7th, 2012 by Random House in New York, Katherine Boo writes about the apparent economic inequality occurring in the Mumbai undercity. This telling of life in a slum provides a distinct look into the social and economic injustice that determines the way these people live their lives. The book highlights the struggle of those in Annawadi as well as the Indian people as a whole. Terror and the global recession shake the city and the rising tensions over religion, caste, gender, power, and jealousy take a violent turn. Behind the Beautiful Forevers is beautifully written and does a superb job of opening eyes to the brutal and unforgiving world of Annawadi. Pulitzer Prize winner, Katherine Boo emphasizes the economic and social inequality occurring in Annawadi as well as the general mistreatment of humans in the slum. She touches the hearts of the readers with powerfully written narratives of some extraordinary people. For example, Boo writes about Abdul Husain, a young, enterprising Muslim teenage boy who scavenges throughout the city’s trash for anything that could be deemed valuable. There’s Asha, a witty and power hungryShow MoreRelatedBehind The Beautiful Forevers By Katherine Boo Essay1560 Words   |  7 PagesIn the Novel Behind the Beautiful Forevers by Katherine Boo, India has entered new age of globalization that is causing growth the Indian people have never experienced before. 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Throughout the book, Boo shows examples of how the citizens of Annawadi are stuck in a poverty trap because of the countryâ €™s inconsistent and inefficient systems, leading to the failure of sustainableRead MoreA Cultural Analysis Of Katherine Boo s Behind The Beautiful Forevers1728 Words   |  7 Pages Summer Essay A Cultural Analysis of Katherine Boo’s Behind The Beautiful Forevers INTRODUCTION Culture: â€Å"the customary beliefs, social forms, and material traits of a racial, religious, or social group† (Merriam-Webster’s Dictionary, definition 5b). In her book Behind The Beautiful Forevers, Katherine Boo examines issues of culture, integrating them into a unique, nonfiction work. Ms. Boo—an award winning journalist—uses her life experiences as well as the cultureRead MoreBehind the Beautiful Forevers Essay1136 Words   |  5 Pagesas seen in Behind the Beautiful Forevers The city of Mumbai has seen much growth in the past years. 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Boo’s story begins in AnnawadiRead MoreBased on True Events A Glance into the Nonfiction Novel Genre979 Words   |  4 Pagesnovel journey began, beginning with the narrative journalistic qualities of Truman Capote, continuing with the story telling of such authors as Norman Mailer, and then continues to stay constant throughout present day literature with works like Katherine Boo’s display of immersion journalism. Truman Capote is said to have invented this new genre in 1966 with, what some call his finest work, the book In Cold Blood (â€Å"Truman Capote†). In Cold Blood details the 1959 murders of Herbert Clutter, his wifeRead MoreAnalysis Of Behind The Beautiful Forevers 1101 Words   |  5 PagesKatherine Boo, a staff writer at The New Yorker and former reporter and editor at The Washington Post, has worked for over two decades â€Å"reporting within poor communities, considering how societies distribute opportunity and how individuals get out of poverty† (Boo 257). In November 2007, she and her husband, an Indian citizen, moved from the United States to India to study a group of slum dwellers in Annawadi, Mumbai (Boo 249). While studying this group of individuals in India from 2007 to 2011Read MoreCorruption as a Difficulty in Everyday Annawadian Life1470 Words   |  6 PagesCorruption as a Difficulty in Everyday Annawadian Life In Katherine Boo’s novel Behind the Beautiful Forevers: Life, Death, and Hope in a Mumbai Undercity we are thrown into a slum in Mumbai, Annawadi and are shown that corruption is an undeniable difficulty that the Annawadians face in their everyday lives. â€Å"For every two people in Annawadi inching up, there was one in a catastrophic plunge† (24) the people of Annawadi are in such a state because of all the corruption. As soon as they get ahead

Psychology Is The Study Of The Mind And Behavior - 1769 Words

In simple definition, psychology is the study of the mind and behavior. Psychology is a very recently made science, and it includes many sub-fields. The newly-made science evolved out of biology and philosophy can be traced far back to early Greek whose thinkers include Aristotle and Socrates. The science is unique because it studies something abstract and can’t be seen physically perceived such as thoughts, memory, cognition, and emotions. Psychology is very similar to any other science by the way it is studied. In 1879, the first psychology laboratory was established by Wilhelm Wundt. The foundation helped separate psychology from philosophy by making it a more objective study to investigate the causes of behavior and to analyze the functions of the mind using standardized procedures and scientific methods. Psychological studies are often highly constructed and organized in accordance just as any other research study with proper procedures such as observation, measurement, analysis, theory, explanations, and predictions. There are two major fields of psychology in which psychology is studied: academic and applied. Psychology can be applied to various issues that affect health and daily life. Applied psychology uses principles and theories to solve real-life situations. Some applied areas include sports, forensics, education, and industrial. The second type of psychology is academic which is a more scholarly and scientific field. Psychologists in this field conduct andShow MoreRelatedPsychology Is A Study Of Mind And Behavior3879 Words   |  16 Pagesduring high school he made a decision to study psychology instead. â€Å" I knew all along that I want to become a psychologist and that is what often helped me when I had a hard time seeing the light at the end of the tunnel† says Dr. Bob. 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It was established as a separate discipline during the late 1800s and can be taken back to the time of the ancient Greeks. From around 500BC to 322 BC, Greek philosophers suggested a theory of â€Å"psyche† that is where the word psychology comes from. This meaning the mind, soul and spirit. The Pythagoras, Hippocrates, Socrates, Plato and Aristotle were some of the most influential philosophers of their time. Howev er, due to

How French Has Influenced Old English Free Essays

How French Has Influenced  English William the Conqueror won the Battle of Hastings in 1066 and for the next three centuries, all the kings of England spoke French. During the Norman occupation, about 10,000 French words were adopted into English, some three-fourths of which are still in use today. This French vocabulary is found in every domain, from government and law to art and literature. We will write a custom essay sample on How French Has Influenced Old English or any similar topic only for you Order Now Robert of Gloucester (Robert Fitzroy, 1st Earl of Gloucester (before 1100 – 31 October 1147) was an illegitimate son of King Henry I of England) wrote in his chronicle: â€Å"Vor bote a man conne frenss me hel? of him lute†, meaning â€Å"Unless a man know French, one counts of him little†, hence French became the language of a superior social class. French dialects influenced English also. Today we have chase, guardian, guarantee and regard from Central French (or Francien), side by side with catch, warden, warrant and reward from Norman French. The present-day vocabulary of English is approximately half Germanic (English and Scandinavian) and half Romance (French and Latin). The two types are strangely blended. Whereas some titles of nobility prince, peer, duke, duchess, marquis, marchioness, viscount, viscountess and baron are French, the names of the highest rulers, King and Queen, are English. There is still used R. S. V. P. (Repondez s`il vous plait) printed on invitation cards or Messrs (for Messieurs) in everyday correspondence. Parliament, meaning `speaking, conference`, is French, but Speaker, the title of the First Commoner, is English. Town, hall, house and home are English, but city, village, palace, mansion, residence and domicile are French. French, too, are chamber and apartment, whereas room and bower are English; justice, just, judge, jury and juridical are all French, as well as court, assize, prison, bill, act, council, tax, custom, mayor, chattel, money and rent, which all came into the language before the close of the thirteenth century. The names of the live animals: ox, swine and calf are English, whereas those of the cooked meats beef, pork and veal are French. The superiority of French cooking is demonstrated by culinary terms as: boil, broil, fry, grill, roast, souse and toast. Breakfast is English, but dinner and supper are French. Hunt is English, but chase, quarry, scent and track are French. Names of the older crafts are English: baker, fisherman, miller, saddler, builder, shepherd, shoemaker, wainwright, weaver and webber. Those of more elegant occupations are French: carpenter, draper, joiner, mason and tailor. The names of the commoner parts of the human body are English, but face and voice are French. Generally the English words are stronger, more physical and more human. We feel more at ease after getting a hearty welcome than after being granted a cordial reception. We can compare as well freedom with liberty, friendship with amity, kingship with royalty, holiness with sanctity, happiness with felicity, depth with profundity, and love with charity. How to cite How French Has Influenced Old English, Papers

Man Flu Essay Example

Man Flu Essay Man Flu Essay Sample I. Introduction A. Attention Getter: There is a general belief that there exists a man flu, a disease that affects men and results from men having a weaker immunity than women. Some believe that men exaggerate the symptoms of the common flu hence making it appear as if it were a huge infection while in reality it is the normal flu that affects everybody else. B. Reason to listen: Half of the population is composed of male and therefore, the existence of such a term, or the disease thereof, creates a special interest. C. Thesis Statement: The term continues to be widely used and has even been included in various famous dictionaries to describe the condition of which no scientific backing is available. D. Credibility Statement: I have been very interested in the term ever since I heard it for the first time as a young boy, with the term being used to describe me whenever I caught a flu. We will write a custom essay sample on Man Flu specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Man Flu specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Man Flu specifically for you FOR ONLY $16.38 $13.9/page Hire Writer E. Preview of the main points: 1.First of all, I will describe the origin of the term 2. Secondly, I will describe how the term is used 3.Then describe the validity of the term 4. Lastly, I will describe the implication of the term II. From the usage of the term, it seems that the term is widely used and therefore, it is also true that the myth is widely believed. A. The term is widely used in UK and Ireland which means that the origin of the term is most likely to be in UK and Ireland. The term has then spread to other cultures especially the English speaking ones. Transition: Now that I have discussed the origin of the term, I will discuss how the term is used. B. The term is used exclusively against or towards men 1. In the beginning, it may have been used jokingly but the term gained popularity probably from the fun aspect of it or from the reaction it gets from men on whom the term is being used against. 2. The term is only used to describe flu like diseases or the flu itself. 3. It is widely thought that men have weak immune or they exaggerate the symptoms of the normal disease Transition : Now that I have discussed how the term is used, next I will discuss the validity of the term. C. The term has recently gained wide usage. However: 1. The term man flu has no scientific backing whatsoever. 2. The exaggeration of flu is just as common in males just as in female hence naming it man flu makes no sense. Transition: Now that I have discussed the validity of the term I will discuss its implications. D. The term being used against men has several implications: 1. It means that mens illnesses are highly overlooked. 2. This leads to reduced care of male patients who may need attention because they are always dismissed as suffering from the man flu