Management of Change Campaign Assignment Example | Topics and Well Written Essays - 3000 words

Management of Change Campaign - Assignment Example The company has to implement the policy change with respect to "carbon foot print". The need for change in policy and the way in which the change can be implemented are the major challenges for the team of management consultants. David Whetton(2005)1 says that , the business environment today is totally different from the scenario a decade ago. It is far more challenging to prepare the members of the organization to accept the need for change, to help understand the new approach, to obtain their commitment to implement the proposal, to manage the transition period effectively and to institutionalize the new idea by "hard wiring" it into the organization's communication, evaluation and reward systems. " good ideas are not in scarce supply, what is rare is the ability to translate a good idea into accepted practice". When we analyze the words accepted practice, it is clear that the success of any change is dependent on the acceptance of the practice. The acceptance of the new idea by the members of the organization at all levels can be achieved through careful estimation of the changes required and intricate planning of the details about implementation. This report which is submitted to the management of Globa l Chemical Industries PLC outlines the activities and the method of implementation of the policies to reduce carbon foot printing. This report also highlights the strengths and weaknesses of the campaign and how the campaign will influence the operations and behavioral aspects of Global Chemical Industries PLC. BACKGROUND OF THE ORGANIZATION The founders of Global Chemical Industries PLC did not plan their organization to be global conglomerate. They started catering to the needs of the villagers and other surrounding neighborhoods by formulating chemicals and native medicines late in 1890s in Sunderland. Then slowly the operations began to expand which led to the standardization of the formulae and there by the small home based remedies and cures started to grow into a public listed company in 1900s. With strong hold in research and development the company introduced major products and by acquiring small chemical companies, Global Chemical Industries PLC started to develop into one of the major players in the chemical industry in UK. When the wave of globalization started, Global Chemical Industries PLC started riding in the wave and began exploring offshore markets and sought foreign partnerships and collaborations. This paved way for its acquisition of US based Keller chem., in 1995, which added to the strengths of Gl obal Chemical Industries PLC and helped it to enter into the US markets. Likewise, it partnered with Timban Chemicals in France in 1997 which helped Global Chemical Industries PLC to gain a foothold in European Markets. The company's chronology states that, in the last decade of the last century, Global Chemical Industries PLC has evolved itself into a global giant. At present the company is listed in London Stock Exchange. The company has operations in 46 countries and has production facilities in 9 countries. The products of the company include chemicals for prescription drugs, OTC drugs and vaccinations and veterinary medicines. It is one of the largest chemical companies in the world. In 2006 28% of their sales were made in Europe, 30% in the Americas and 42% in Asia Pacific. The company is split into three regional divisions. The European region run from the UK, the America region run from t